Doze

Brand Strategy, Identity & Design, Packaging, Naming

CLIENT

Mattress Firm

YEAR

2022

Re-Branding an iconic store to represent the current climate of shopping—when a brand becomes synonymous with fluorescent lighting and wall to wall carpeting, it's time for a change.

PROBLEM

As the first company allowing people to test out mattresses inside the store, MattressFirm was the decades long go-to for mattresses. Their purpose is to be America's trusted authority on sleep, however, would-be customers are shopping elsewhere for better sleep.

INSIGHT

Drab brick-and-mortar experiences and confusing brand communication are creating a huge disconnect with their customers. In order to stay relevant, it has to be more than just a mattress store.