Canncestra

Logo, Brand Strategy, Creative Direction, Visual Identity System, Print, Packaging, Digital Strategy

CLIENT

Canncestra

YEAR

2024

Over the past 10 years, the use

of CBD for pain relief has exploded.

Everywhere we look, it seems another beautifully branded CBD company pops up, promising to alleviate pain—so how do we stand out?

PROBLEM

Most topical CBD products for pain relief, are ineffective, mainly because they can't penetrate the skin barrier, and instead rely on a menthol driven placebo effect

INSIGHT

In an over saturated market and the FDA unclear on how to regulate it, people are losing trust in the efficacy of CBD for pain relief.

WHAT IF

Canncestra focused on breaking down the patented and complex science of how their product actually works, into bite size pieces that can be understood?

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The Brand

Canncestra is a brand created by a Botanist, an herbalist-nurse, and a pharmacologist—better described as "nerdy hippies"— so it was important that that was a constant through line represented throughout. For that reason, I chose a color palette anchored in a deep blue, with bright colors that were trustworthy, yet approachable.

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TAGLINE

Where CBD Meets Science

This product f*ing works.
It's important people G.E.T. how.

Science doesn't need to be daunting. In fact, it's beautiful. We felt it was imperative to focus on explaining the science behind how these products work, and came up with The G.E.T. Method. G.E.T. is an acronym for Canncestra's proprietary formulation of GlycoXanthin, Envisomes™, and Terpenes (G.E.T.!) otherwise known as a super CBD delivery machine that works like no other.

Glycoxanthin -The Mothership

A patented matrix that opens up special pores on the skin, and encourages long-lasting relief. GlycoXanthin activates natural proteins that help relieve and revitalize the skin. This allows our unique Envisomes™ to carry CBD deep into the skin.

Envisomes - The Heavy Lifters

We designed these flexible balloon-like structures to slip between cells, allowing them to slowly release CBD, get to where they work best, and harmonize with our terpenes.

Terpenes - The Button Pushers

Naturally found in plants, these powerful compounds activate the entourage effect (yay, science!) and allow CBD and other botanicals to synergize, playing a key role in unlocking many health benefits.

Product &
Packaging Design

As a higher-end product, it was imperative that the packaging felt sophisticated, but also fun. Being a frequent dispensary shopper myself, it was important to design packaging I knew I would buy.

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Experiential

What better way to stand out in a crowd, than to be a little quirky? When your clients are hippie scientists, it's important to do just that. I designed these trade show graphics to be eye-catching and informative, but most importantly—fun!